Field notes on getting URLs into Google — crawl budget, backlink indexing, technical SEO and real data from millions of submitted links.
Nine reasons a URL never reaches Google’s index, how to tell which one is yours, and the exact fix for each.
An unindexed backlink passes exactly zero authority. Here is how to check which of your links Google has actually stored, and what to do about the rest.
Most sitemaps are generated once and forgotten. Here is how to build one Google treats as a priority signal rather than noise.
Median time to first crawl, index rates by page type, and the factors that predicted success across twelve thousand submitted URLs.
Wire indexing into your publishing pipeline so every new URL is submitted the moment it goes live — with copy-paste examples.